Preaching and the Thirty-Second Commercial (Paper)

Lessons from Advertising for the Pulpit

  • 9780664265441
  • 6 x 9
  • 156
  • 50.00
  • Paper
  • 0664265448
  • 6/1/2021
  • 3-5 days processing
$ 29.00


At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle through this situation, advertising knows that it must continually relearn how to reclaim its audience's attention–and keep it. Believing that preaching can benefit from advertising’s laser focus on how to make its message stick, O. Wesley Allen, Jr. (a preaching professor) and Carrie La Ferle (a professor of advertising) have written this first-of-its-kind book on what preachers can learn from advertising.

Examples of these lessons include:

• Sharpening one’s analysis to understand the congregation better

• Encoding a message so that listeners can decode it for their individual lives

• Understanding how the form of the sermon leads to greater or lesser effectiveness

• Building the sermon around imagery and narrative.


Editorial Reviews for this product are coming soon.

You May Also Be Interested In...

The Hero and the Whore
Not Your White Jesus
The Soul of the Family Tree
Humor Us!
After Evangelicalism
Getting to the Promised Land
Second Thoughts about the Second Coming
Journey to the Common Good, Updated Edition
Stories of My Life
Sign up to learn about new releases and other updates from WJK