O. Allen, Jr.

O. Wesley Allen, Jr., is the Lois Craddock Perkins Professor of Homiletics at Perkins School of Theology, Southern Methodist University, and the codirector of the Perkins Center for Preaching Excellence. He is a homiletician and New Testament scholar who brings his expertise in the Synoptic Gospels together with a conversational model of preaching. Allen has authored and edited over thirty books, including The Homiletic of All Believers: A Conversational Approach; The Preacher’s Bible Handbook; and Preaching and the Thirty-Second Commercial: Lessons from Advertising for the Pulpit with Carrie La Ferle. Allen is an ordained elder in the United Methodist Church and past president of the Academy of Homiletics.

An Exegetical and Theological Commentary for Preaching

Author(s):
O. Allen, Jr.

A critical preaching commentary that serves as a single, reliable resource for engaging the Gospel of Mark.This comprehensive commentary on the Gospel of Mark is designed for preachers seeking a single, reliable resource that brings together rigorous exegesis and practical homiletical insight. Drawing on a literary approach, O. Wesley Allen, Jr., interprets Mark as a unified narrative that rewards careful attention not only to individual passages but also to the broader movement of the Gospel as...
Price: $60.00
Publication Date: 09/29/2026
A Conversational Approach to Proclamation and Preaching

Author(s):
O. Allen, Jr.

Preaching, says professor and author O. Wesley Allen Jr., should be considered as a form of conversation. The church, after all, is a community of conversation that exists in part to interpret God's purposes for the world and to participate in those purposes. The idea of the sermon as a conversation, then, is not simply a style or form of preaching but an integral expression of the nature and purpose of the church. Allen proposes that the sermon should take on the character of a co...
Price: $32.00
Publication Date: 03/22/2005
Lessons from Advertising for the Pulpit
At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle through this situation, advertising knows that it must continually relearn how to reclaim its audience's attention–and keep it. Believing...
Price: $29.00
Publication Date: 06/01/2021

Author(s):
O. Allen, Jr.

When it comes to understanding a passage in the Bible, context is everything. What historical events surround a book’s composition? What larger literary unit is a given passage part of? What central themes explored by the book touch on the verses in question? If we don’t know the answer to questions like these, we are ill-prepared to speak to–and especially preach about–a passage’s meaning. The Preacher’s Bible Handbook aims to meet this need for extra help in preparing the sermon. Essays on ea...
Price: $47.00
Publication Date: 09/09/2019