In this book, Tex Sample provides the church with the information it needs to attract and keep members. Sample disucsses common lifestyles, including what he calls the cultural middle, cultural right, and cultural left. Sample explores the characteristics of people in each of these groups– their worldview and their needs as church members. His goal is to help mainline churches learn about and respond to the diverse groups that make up our society.
Tex Sample is Robert B. and Kathleen Rogers Professor Emeritus of Church and Society at St. Paul School of Theology in Kansas City, Missouri. He is the author of Ministry in an Oral Culture: Living with Will Rogers, Uncle Remus, and Minnie Pearl (WJK).